MA of Communication[KA7340]
This course focuses on the nature and functions of communication theory. It examines the role of theory in understanding communication events, and explores various advanced communication theories as applied to professional communication.
The objectives are firstly to expose students to the changing media landscape, as a result of the rapid development in the field of communication technology. Students will continue to understand how the new media environment affects our economical growth, political scene, and social system. Lastly, students will explore how the information superhighway has its effects on mass communication and its society.
Learning Outcome
The course aims to develop theoretical understanding and practical vocational skills to facilitate the planning, implementation and management of communications strategies, in the local and international context. Graduates benefit from exposure to the most advanced mindset and practices, especially in terms of computer mediated communications. It also includes practical input from top industry media professionals with the involvement in 'real' case studies.
Entry Requirement
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Pass a recognised Bachelor Degree programme or equivalent; in the relevant field with a minimum of 2nd Class Lower
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The University will consider applications with advance standing; and those in possession of either equivalent post graduate credits from any other Higher Education Institute; or relevant work experience.
Semester 1 (9 credits) |
∙ Mass Communication Theory
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Strategies for Professional Writings
∙ (Choose ONE only) Public Relations in Organisation or Advertising Management |
Semester 2 (9 credits) |
∙ Communication Research Methods
∙ Intercultural Communication
∙ (Choose ONE only) Public Relations Campaign or Advertising
Campaign Planning |
Semester 3 (9 credits) |
∙ Professional Communication Ethics
∙ (Choose ONE only) Public Opinion Research or Consumer
Behaviour Research
∙ (Choose ONE only) Issue & Crisis Management or Account Planning |
Semester 4 (9 credits) |
∙ (Choose ONE only) Negotiation & Conflict Management or
Advertising Creativity
∙ (Choose any TWO) Seminar in Communication Theory
∙ Electronic Advertising
∙ Group Communication
∙ Decision Making & Problem Solving
∙ Seminar in Persuasion & Attitude Change
∙ Communication in Human Resource Development
∙ Video Production
∙ Audience Analysis or (Choose ONE only) Project Paper or
Independent Study
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Career Opportunities
Graduates of this course will be able to seek employment in the corporate sectors, advertising, and the banking industries as managers where effective communication is vital. |
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