Bachelor of Arts (Hons) in Fashion & Retailing
[KP/JPS (KA6401) 08/10]

Global Classroom - You may opt to complete this course in London
The course is specially designed to upgrade skills and knowledge that will enable graduates to excel in the fashion business by being more creative and progressive. They are able to evaluate and respond to fast-changing fashion trends. Skills and knowledge in the fashion field are important elements because they determine placement for industrial training that can lead to career openings in the high-end market. These insights will be conveyed to students, stressing and emphasizing the basic structure and principles important to the fashion industry Skills and knowiedge gained will equip students with the ability to engage in display design (merchandising, retailing and display) using their individual expertise and creativity.

The main objective of this programme is to ensure graduates excel in the fashion design business and industries related to it. Due to fashion trend changes, technical skills are always needed to upgrade the productivity of industries. Those in possession of the skills and knowledge will always be in demand. Their creative talent and capability to assess industry requirements will ensure that they are successftil in their careers.

Entry requirements

· 2 principles STPM/'A'levels or equivalent or
· 5 credits SPM/O' levels equivalent and
· Limkokwing's Founation in Design

Students with a recognised certificate or diploma in a related field will be given advanced standing into the degree programme.

Programme structure

Foundation
Semester 1
Semester 2

∙ Life Drawing 1
∙ Creative Studies 1
∙ Communication Studies 1
∙ Design Studies 1
∙ Analytical Drawing
∙ Moral/Islamic Studies

∙ Life drawing 2
∙ Creative Studies 2
∙ Communication Studies 2
∙ Design Studies 2
∙ Photography 1
∙ Malaysian Studies

Year 1
Semester 3
Semester 4

∙ English Language 1
∙ Fundamentals of Sketching
∙ Design Management   Principles 1
∙ Introduction to   Management
∙ Principles of Retailing
∙ Islamic Studies/
  Moral Studies

∙ English Language 2
∙ Fashion Marketing
∙ Creative Development
∙ Principles of Marketing
∙ Retail and Logistic
∙ Bahasa Malaysia A /   Bahasa Malaysia B

Year 2
Semester 5
Semester 6

∙ English Language 3
∙ Communications in the   New Economy
∙ Principles of Advertising
∙ Retail Management
∙ Organizational Behaviour

∙ English Language 4
∙ Management Information
  System
∙ Consumer Behaviour
∙ Quantitive Methods
∙ Global Advertising
∙ Malaysian Studies

Year 3
Semester 7
Semester 8

∙ English Language 5
∙ Human Resource   Management
∙ Brand Management
∙ E-Commerce
∙ Industry Training

∙ Professional Practice
∙ Retail Operation
∙ Merchandizing &   Technology
∙ International Marketing
∙ Product Development
∙ Marketing Research