Foundation in Communication
[KP/JPS (KA3487) 05/09]

Global Classroom - You may opt to complete this course in London
This programme provides the groundwork of Mass Communication and equips students with a firm fundamental knowledge of concepts, theoretical, and analytical and critical thinking of the world of media. Students will be taught the basic skills of writing, using the computer, theories related to mass communication, the fundamental aspects of marketing, advertising and design.

This one-year programme is structured to prepare the students for the degree programmes as they learn new skills that will complement their studies within their areas of specialisation.

Entry requirement

∙ 5 credits SPM/O' levels equivalent and
∙ IELTS grade 5.0 or its equivalent


Where will it lead?

Upon successful completion, graduates of the Foundation in Communication can enter one of the following degree programmes:

· BA in Mass Communication
· BA (Hons) in Professional Communication
· BA (Hons) in Digital Film & Television
· BA (Hons) in Broadcasting & Journalism
· BA (Hons) in Sport Journalism
· BA (Hons) in Event Management
· Network of university partners

Programme structure

Foundation
Semester 1
Semester 2

∙ Advanced Business English
∙ Human Communication
∙ Information Technologies
∙ Media, Culture & Society
∙ Introduction to Marketing

∙ Business Communication
∙ Design Study
∙ Media Appreciation
∙ Professional Writing
∙ Introduction to Advertising