Bachelor of Arts (Hons) in
Sports Journalism
[KP/JPS (KA6450) 01/10]

Global Classroom - You may opt to complete this course in London
Sports journalism is about the passion for sports and the desire to communicate this same passion to readers and listeners. Sports journalism is therefore written with an eye-catching and entertaining fervour different from other forms of journalism.

All sports journalism requires the ability to communicate with an audience but the different media require different skills and training. Here we equip students with the flexibility to deliver exciting news in a variety of formats:

Students will be able to understand that sports writing and the power to:

∙ Give audiences powerful sports news
∙ Promote and build audience participation in sports
∙ Use sport to write non-sports news
∙ Build the brand for the world and elite sport products & services
∙ Promote sports as an attractive medium for sponsorship with
  the strong root of fostering marketing related and building
  participation base
∙ Promote tourism and become the main contributor to the
  revenue of the country

Entry requirements

∙ 2 principals STPM/'A' levels or equivalent or
∙ 5 credits SPM/'O' levels or equivalent
∙ IELTS grade 5.0 or equivalent and
∙ Limkokwing's Foundation in Communication

Students with recognised prior learning such as Pre-University, Matriculation programme, or a diploma in a related field will be given advanced standing into the degree programme.

Programme structure

Year 1
Semester 1
Semester 2

∙ English Language
  Proficiency 1
∙ Introduction to
  Web Technology
∙ Introduction to
  Mass Communication
∙ Introduction to
  Journalism
∙ Sports Values
∙ Moral/Islamic Studies

∙ English Language
  Proficiency 2
∙ Communication Research
  Methodology
∙ Principles of Photography
∙ News writing & Reporting
∙ Bahasa Malaysia A/B


Year 2
Semester 3

∙ English Language Proficiency 3
∙ Sport Psycology
∙ Sport Management
∙ Principles of Writing

Elective (Choose one only):

∙ Principles of Sociology
∙ Public Relations Principles
∙ Communication in the New Economy
∙ Creative Studies
∙ Design Study
∙ Malaysian Studies

Semester 4
∙ English Language Proficiency 4
∙ Sports & Law
∙ Sports Marketing
∙ Sports Financial
∙ Sports Economics
Elective (Choose one only):

∙ Electronic Publishing
∙ Corporate Communication
∙ Creative Entrepreneurship
∙ Public Relations Management


Year 3
Semester 5

∙ Sports World
∙ Power & Politics in Sports
∙ Sport in Society: Contemporary Issues
∙ Video Production
∙ Sport in Social Development

Elective (Choose one only):

∙ Fundamentals of Organisational Behaviour
∙ Creative Industries
∙ Communication Management
∙ Dynamics of Small Business
∙ Services Marketing

Short Semester
∙ Internship
Semester 6

∙ Dissertation
∙ Sport & International Relations
∙ Global Sport