Bachelor of Arts (Hons) in Sports, Health & Fitness
Management
[KP/JPS (KA6286) 05/11]

Global Classroom - You may opt to complete this course in London
This degree is designed to provide you with an understanding of the skills and knowledge required for efficient and successful management of sport and fitness provision. Students will also consider the importance of sport and fitness for the welfare of individuals and groups in society and how management can respond effectively to their needs.

Emphasis is placed upon an understanding of how sports, health and fitness resources are effectively and efficiently managed in order to satisfy participation and profit. Management topics include: marketing, human resources, finance, economics, legal issues and strategy.

Entry requirements

∙ 3 principals STPM/'A' levels or equivalent or
∙ 5 credits SPM/'O' levels or equivalent
∙ Limkokwing's Foundation in Business

Students with recognised prior learning such as Pre-University, Matriculation programme, or a diploma in a related field will be given advanced standing into the degree programme.

Programme structure

Year 1
Semester 1
Semester 2

∙ Intro to Management
∙ Intro to Health   Management
∙ Computer Application
  for Business
∙ Academic English
∙ Intro to Fitness   Management
∙ Bahasa Malaysia A/B

∙ Principles of Marketing
∙ Professional Ethics for   Business
∙ Intro to Sport   Management
∙ Communication Theory   & Study Skills
∙ Business Accounting
∙ Moral/Islamic Studies

Year 2
Semester 3
Semester 4

∙ Event Management
∙ Web Design for   Business
∙ Human Resource   Management
∙ Public Relations
∙ Resort & Fitness   Centre Managment
∙ Fundamental of   Entrepreneurship
∙ Malaysian Studies

∙ Operational   Management
∙ Personal &
  Professional   Development
∙ Intro to Wellness   Management
∙ Customer & Service   Marketing
∙ Diet


Year 3
Semester 5
Semester 6

∙ Sport Facility   Management
∙ Project Management
∙ Strategic Marketing   Management
∙ Nutrition
∙ Open Elective 1
∙ Open Elective 2

∙ Sport Marketing
∙ Exercise & Sports
∙ Future Trends & Issues
∙ Industry Practice
∙ Open Elective 3