Bachelor of Business (Hons) in Marketing
[KP/JPS (KA5369) 09/09]

Global Classroom - You may opt to complete this course in LondonA very large number of business organisations fail soon after they start. The rate of failure among new businesses runs close to 90%. Much analysis and research has been undertaken to understand why organizations have failed. Three key reasons have been identified: poor financial management, ineffective marketing and shortfall in start-up funds.

Marketing is one of the five key functions that help business organisations to work effectively. Marketing makes us aware of the existence of a business and its products or services. Marketing shows us what we want to own, what we want to be, how we want to dress, whom we want to be like. Marketing also suggests how we should think and what we should eat.

Entry requirements

∙ 2 principals STPM/'A' levels or equivalent or
∙ 5 credits SPM/'O' levels or equivalent
∙ Limkokwing's Foundation in Business

Students with recognised prior learning such as Pre-University, Matriculation programme, or a diploma in a related field will be given advanced standing into the degree programme.

Programme structure

Year 1
Semester 1
Semester 2

∙ Introduction to
  Management
∙ Business Accounting
∙ Business Mathematics
∙ Computer Application
  for Business
∙ Academic English
∙ Bahasa Malaysia A/B

∙ Principles of Marketing
∙ Microeconomics
∙ Business Statistics
∙ Communication
  Theory &
  Study Skills
∙ Moral/Islamic studies


Year 2
Semester 3
Semester 4

∙ Retail Management
∙ Public Relations
∙ Intro to Finance
∙ Business Law
∙ Macroeconomics
∙ Web Design
  for Business

∙ Organisational
  Behaviour
∙ Managerial Accounting
∙ International
  Marketing
∙ Quantitative
∙ Business
  Communication
  Skills
∙ Malaysian Studies


Year 3
Semester 5
Semester 6

∙ Service Operations
  Management
∙ Consumer Behaviour
∙ Marketing Research
∙ Electronic Commerce
∙ Open Elective 1
∙ Open Elective 2

∙ Product Development
∙ Strategic Marketing
  Management
∙ Project Management
  for Business
∙ Professional Ethics
  for Business
∙ Corporate Finance
∙ Open Elective 3