Bachelor of Arts (Hons) in
Professional Design
(Visual Communication)
[KP/JPS (KN3759) 06/08]

Global Classroom - You may opt to complete this course in London
The degree programme is designed to give students flexibility and choice as they progress. The first two years provide students with the necessary fundamental knowledge and skills of a graphic designer. In year two, students are highly focused on connecting with the industry. Students will be working on live industry projects in the areas of corporate communications, multimedia and illustration. In the second half of Year 2, students will be able to gain six months of practical industry experience.

In the final year, students will specialise in an area of their choice and develop deeper knowledge within the field. Chosen areas include: Advertising ∙ Multimedia ∙ Animation ∙ Web technology
∙ Marketing

Entry requirements

· 2 principles STPM/'A'levels or equivalent or
· 5 credits SPM/O' levels equivalent and
· Limkokwing's Foundation in Design

Students with a recognised certificate or diploma in a related field will be given advanced standing into the degree programme.

Programme structure

Year 1
Semester 1
Semester 2
∙ Graphic Design 1
∙ Design Management
  Principles 1
∙ Design Heritage 1
∙ Typography 1
∙ Basic illustration
∙ Photography 1
∙ Computer Graphics 1
∙ Moral /Islamic Studies
∙ Graphic Design 2
∙ Design Management
  Principles 2
∙ Design Heritage 2
∙ Typography 2
∙ Intermediate Illustration
∙ Photography 2
∙ Computer Graphics 2
∙ Malaysian Studies

Year 2
Semester 3

∙ Graphic Design 3
∙ Socio-Psychology in Design
∙ Typography 3
∙ Bahasa Kebangsaan A/B
∙ Advanced Illustration
Major (Choose one):

∙ Multimedia 1
∙ Advertising 1

Semester 4

∙ Industrial Training
∙ Industrial Trainnig Report


Year 3
Semester 5

∙ Graphic Design 4
∙ Design Analysis
Major (Choose one):

∙ Multimedia 2
∙ Advertising 2

Minor (Choose one):

∙ Animation 1
∙ Web Technology 1
∙ Marketing 1

Semester 6

∙ Graphic Design 5
∙ Design Cultures & Ideas

Major (Choose one):

∙ Multimedia 3
∙ Advertising 3

Minor (Choose one):

∙ Animation 2
∙ Web Technology 2
∙ Marketing 2


On completion of the degree programme, a Limkokwing graduate is well-equipped to apply his learning and know-how to a wide range of fields, including advertising, public relations, publishing, journalism, marketing, sales, services, management, healthcare and biotechnology (consumer education).